VISA INC.
Antonio Lucio
Kevin Burke
Elyssa Gray
TBWA\CHIAT\DAY
Carisa Bianchi
Rob Schwartz
Patrick O'Neill
Julie Smith
Carolyn Contois
Becca Morton
Gage Clegg
OMD
AKQA
GMR MARKETING
Global CMO
Head-Global Consumer Mktg.
Media & Creative Services
Pres.
Exec. Creative Dir.
Creative Dir.
Group Planning Dir.
Acct. Dir.
Art Dir.
Copywriter
MASTERCARD WORLDWIDE
Amy Fuller Group Exec.
Chris Jogis Sr. Bus. Leader
Antonella Alaimo Bus. Leader-U.S. Brand Devel.
McCANN ERICKSON
Joyce King Thomas
Mat Bischer
Jason Schmall
Matt O'Rourke
Liz Grandillo
Mark Strong
MRM WORLDWIDE
GSD&M IDEA CITY
CCO
VP-Assoc. Creative Dir.
VP-Assoc. Creative Dir.
Sr. VP-Group Creative Dir.
Sr. VP-Group Dir., Strategic Planning
Exec. VP-Group Mngng. Dir.
2008 BEIJING OLYMPICS “GO WORLD”
The 2008 Beijing Olympics were the most challenging in the 20
years of Visa’s partnership. Controversy surrounded the Games.
Visa was under pressure following its recent IPO, and it was
becoming increasingly hard for sponsors to break through the
Olympics clutter. By reminding the world of the true meaning of the
Olympic spirit, Visa transcended the controversy and clutter. The
campaign put Visa ahead of the field in every key measure and
was widely considered the most effective of the Games.
PRICELESS PEP TALKS
Using a proprietary Web site, priceless.com, and valuable
sponsorship of Peyton Manning, this campaign created a level
of consumer engagement that had not previously existed in the
payments card category. Launched during the NFL season opener,
the campaign leveraged Peyton Manning’s natural charm and
humor to engage consumers with MasterCard and connect with
them personally. What resulted was a flood of online traffic to
priceless.com, increased consumer engagement and a lot of
positive buzz for the MasterCard brand.
