RHYMESAYERS ENTERTAINMENT
Skye Rossi New Media
COLLE+MCVOY
Alicia Patrick
Mike Fetrow
Mike Caguin
Eric Husband
Barrett Haroldson
Tim Blevins
Jason Striegel
Andrew Charon
Brian Litzinger
Sr. Interactive Strategist
Exec. Creative Dir.
Group Creative Dir.
Group Creative Dir.
Interactive Designer
Copywriter
Technical Lead
Flash Developer
Developer
THE FIELD MUSEUM
Helene Rosenblum
Laura Sadler
Rachel Pomberg
Dir.-Mktg.
Sr. VP-Museum Enterprises
Mgr.-Advt. & Mktg. Partnerships
DDB CHICAGO
Susan Lulich
Diane Ruggie
Michelle Schaefer
Parry Metz
Nick Marrazza
Kathy Petrukas
Lynn Fogarty
OMD
Sr. VP-Acct. Dir.
Sr. VP-Group Creative Dir.
Strategy Dir.
Assoc. Creative Dir.
Assoc. Creative Dir.
Assoc. Creative Dir.
Acct. Super.
PAINT THAT SH*T GOLD
The aim of this campaign was to launch a hip-hop album that
competes with the major label releases, using only a tiny,
independent-label marketing budget. The objectives were
to engage fans in the marketing campaign and grow viral
word-of-mouth awareness, achieve major television and radio
airplay and drive CD/digital sales.
THEY EXIST
The Field Museum of Chicago is a respected institution. It’s also
perceived as dusty and traditional, especially compared to other
modern and exciting Chicago offerings. So, to get people to
come see an exhibit about mythic creatures, The Field brought
mythic creatures to the people. Unicorns and mermaids took to
the streets of Chicago forcing people to reconsider their
preconceived notions of fantasy and reality, and of the museum.
The result? A success of magical and mythical proportions.
