SO
EFFECTIVE!
Two smart marketers knew that by targeting 50+
they”d reach 75% of America”s buying power.
AARPMediacongratulatesAllstate+Grandparents.com,
winnersofthe2009EffieBoomer+Awardforadeffectiveness.
It”s not too late to join them. 50+ will be the largest—
andwealthiest—demographicfortherestofourcareers!
Sign up for a Boomer+ webinar featuring industry leaders and gain insights on how 50+ can
boost your ROI. Contact adsales@aarp.org to receive a webinar evite or custom presentation.
SOURCE USCensusBureau2007;TheConferenceBoard
Go to http://www.aarpmedia.org
