Sr. VP-Creative Excellence
Sr. Brand Mgr.
Sr. Media Mgr.
CRISPIN PORTER + BOGUSKY
Dave Schiff Creative Dir.
Alex Burnard Creative Dir.
Sr. Acct. Dir.
ALLSTATE INSURANCE CO.
Maria McNitt Asst. VP
Jeff Podjasek Dir.
Amanda Polito Mgr.
Rich Locsmondy Dir.
LEO BURNETT USA
Coke Zero needed to convince skeptical guys 18-to- 34 that Coke
Zero really does taste like Coke. The strategy was to develop an
integrated campaign around the idea of taste similarity, relying
on irreverent humor and some misguided brand managers. Using
a combination of traditional media, online activation and sports
properties, Zero was able to meet and exceed the desired goals
in brand awareness, trial and key image attributes including
“Tastes like Coke.”
WE CAN WORK WITH THAT
Being able to retire is a real worry for millions of hardworking
Americans who, for some very good reasons, have had a hard
time saving enough for retirement. The last thing they need is
another voice reminding them that they’re behind on their dream.
Their greatest hope is that someone will step up, see what they
have and say, “No matter what you have or where you are,
‘We Can Work with That,’”and with a roll-up-your-sleeves-and-let’s-do-this-together approach. That’s exactly what Allstate is doing.