2008 World Effie Festival
Thought Catalyst Presentations
Sir John Hegarty, chairman-worldwide creative director, Bartle Bogle
Hegarty, discussed “What Makes a Great Idea.”
Simon Clift, global CMO, Unilever, engaged the audience on the topic of
“Chaos vs. Conformity.”
A stellar lineup of global business leaders and creative
thinkers celebrated creative effectiveness at the inaugural 2008 World Effie Festival in Singapore Feb. 28-29.
More than 1,300 individuals participated in the festival
that included three simultaneous sessions—provocative
Thought Catalyst presentations, Premier Master Classes
and Effie Winners Showcases, featuring 25 Gold Effie
winners from around the world. The festival concluded
96 2008 EFFIE AWArDS
Jean-Marie Dru, chairman, TB WA\Worldwide, encouraged participants to
put on their thinking caps and said “the best is yet to come.”
David Droga, founder-creative chairman, Droga5, inspired participants
with a talk on “Ideas with a Conscience.”
with the Asia-Pacific and Global Effie Awards ceremony.
Launched in 2008, the Asia-Pacific Effies honored 15 of
the most effective national marketing communications
campaigns in countries in the Asia-Pacific region, while
the Global Effies celebrated its fifth anniversary honoring three intercontinental campaigns that successfully
ran in four or more countries. Effie Worldwide anticipates
that this festival will become an annual event, and we
encourage you to join us next year.
