Diane Willmann Advt. Dir.
Shawn Couzens Creative Dir.-Copywriter
Gary Ennis Creative Dir.-Art Dir.
Shannon Turner VP-Group Mgmt. Super.
Samantha Schmitt Acct. Super.
Lori Bullock Producer
Bridget Fitzpatrick Acct. Exec.
DENVER’S FAVORITE ANIMAL
The goal was to increase traffic on the Frontier Web site. The airline
wanted to expand its e-mail database, increase online bookings
and boost membership in its frequent flyer program (EarlyReturns).
In addition, the airline wanted to build upon the unique relationship it shared with the target market by engaging the community
in an interactive two-way conversation. The strategy was to create
a cross-platform campaign which would draw people to the Web
site using both traditional and non-traditional media. And as usual,
Frontier’s popular tail animals would lead the way.
BMW of North America
BMW OF NORTH AMERICA
GSD&M’S IDEA CITY
Mark Ray Group Creative Dir.-Writer
Chad Laughlin Art Dir.
Scott Staab Interactive Art Dir.
Ryan Martindale Copywriter
Aaron Kovan Bdcst. Producer
Jeff Bond Interactive Producer
Lee Newman Sr. VP-Acct. Dir.
Kelly Harris Acct. Super.
Nick Gesualdi Acct. Mgr.
Brendan Starr Interactive Media Planner
RELEARN TO DRIVE
This is an unbranded campaign launched to promote the Performance Driving School, which features two miles of pristine
track, a team of professional driving instructors and a stocked
fleet of BMWs. The campaign asks “Who Taught You How to
Drive?” and is focused on the idea that, most likely, whoever
taught you how to drive wasn’t remotely qualified. The BMW
Performance Driving School is designed to undo the driving
past and help drivers rediscover the joy of driving.