Perrier
NESTLÉ WATERS NORTH AMERICA
Robert Davino VP-Mktg.
Rick Tanner Dir.-Brand Mktg.
Melissa Edwards Sr. Mktg. Mgr.
Jeff Weston Genl. Mgr.
OGILVY & MATHER
Terry Finley Group Creative Dir.
Chris Mitton Group Creative Dir.
John LaMacchia Assoc. Creative Dir.
Tim Flood Sr. Part.- Planning Dir.
Nicole Michelson Acct. Dir.
Mark Tillinghast Sr. VP-Group Acct. Dir.
ZENITH OPTIMEDIA
OGILVY ACTION
IER
This campaign demonstrates how Perrier puts an unconventionally
sophisticated twist on things to successfully change perception
and build interest among 20-to- 30 somethings and rebuild distribution in bars and night clubs in influential markets.
Wii
NINTENDO OF AMERICA
Pierre-Paul Trepanier Consumer Mktg. Dir.
STARCOM WORLDWIDE
Angela Steele VP-Dir.
Brooke Gilbertson Assoc. Dir.
Paul Lim Assoc. Dir.
Erynn Herman Super.
Joel Yeomans Assoc. Dir.
Samantha Tenicki Super.
LEO BURNETT
Ray De Thorn Exec. VP
Robb Hittner VP.-Acct. Dir.
Jaime Kieffer Exec. VP
WII LAUNCH
Nintendo dominated the videogame console market in the late
‘80s and early ‘90s but fell behind as industry newcomers fought
for hardcore gamers. To revive the brand, Nintendo invited families
to play who were turned off by the violent games that dominated the market, showing them that gaming could be fun again
and that Nintendo Wii was a viable family entertainment device.
Nintendo came roaring back and assumed a dominant share
position by late 2006 as it once again became the force to be
reckoned with in the videogame industry.
