EUrO rSCG CHICAGO
Zain Raj Exec. Dir.-CMO
Steffan Postaer Chrmn.-CCO
Blake Ebel Exec. Creative Dir.
Scot Havrilla Acct. Dir.
Amanda Butts Creative Dir.
Elyse Maguire Creative Dir.
Katie Nicholl Acct. Super.
Tom Jacobs Dir.-Sports & Entertainment
Kim Mogor Acct. Planner
Kara Hourihan Acct. Planning Dir.
MPG/MEDIA COn TACTS
LEO J. SHAPIrO
MISSInG CHIP CAMPAIGn
What better metaphor for performance and beauty than nature
itself? In nature, one finds the most beautiful colors imaginable. But
those colors are also some of the most durable. Thus, the execution
was born: beauty and durability only nature can rival.
nOn-PrOFIT, PrO-BOnO & PUBLIC SErVICE
keep A Child Alive
kEEP A CHILD ALIVE
Elizabeth Santiso VP
Stephen Corlett Brand Dir.
Johnny Vulkan Part.
Timothy Joo Acct. Exec.
Stanley Lumax Acct. Dir.
Sarah Stabile PR Dir.
MEDIA AMBUSH OF THE IPHOnE LAUnCH
With only $600, Keep A Child Alive, a small AIDS charity battling
bigger competitors and a charity-fatigued public, was able to
ambush the launch of Apple’s eagerly anticipated iPhone. The
organization galvanized the new digital landscape of networks
to own the mainstream media for a week, gather over 20 million media impressions and raise over $100,000 that saved literally
thousands of lives.