Inspired By ...
The North Face The Bible Experience
THE NORTH FACE INSPIRED BY MEDIA GROUP
Kyle Bowser Exec. Producer
John Livengood Exec. VP-Exec. Creative Dir.
Jason Stanfield Assoc. Creative Dir.-Art Dir.
Ray Page Assoc. Creative Dir.-Interactive
Matt Gilmore Copywriter
Phil Gillman Dir.-Interactive Production
Stacey Kryman Bus. Dir.
Jason Gingold Consumer Strategist
Michelle Estrada Media Strategist
Andrew Sirotnik Chief Experience Officer
Kent Deverell Prin.
ZONDERVAN MARKETING GROUP
Bill Oechsler Exec. VP-Mktg.
Brian Scharp VP-Bible Mktg.
Tom Dean Sr. Dir.- Bible Mktg.
Melinda Van Kirk Mktg. Mgr.
Phil Bandy Pres.
LAMBERT EDWARDS & ASSOCIATES
In 2006, The North Face, a brand not known for footwear, set out
to gain distribution for a new line of endurance shoes. With Dean
Karnazes, poster boy for endurance running, the brand created
a historic expedition to demonstrate the boundaries of human
endurance, The North Face Endurance 50. The implausible and
never-before-attempted, jaw-dropping 50 marathons in 50 states
in 50 consecutive days helped propel The North Face’s endurance business by 208% between 2006 and 2008, an 832% increase
The launch of a first-of-its-kind audio Bible, Inspired By … The Bible
Experience, required a unique partnership with Hollywood producers and A-level talent. Historically, the audio Bible category has
been a narrow niche where even the best-selling product hits only
60,000 in annual sales. Through these integrated marketing efforts,
Inspired By ... The Bible Experience sold a record-setting quarter-million units in just four months, totally redefining how consumers,
retailers and publishers view the category.