Hallmark
HALLMARK CARDS
Ellen Junger Sr. VP-Mktg.
Ira Stolzer VP-Integrated Consumer Mktg.
Rob Reeder Advt. Mgr.
Ann Herrick Intergrated Contact Planning Mgr.
LEO BURNETT USA
Tanya Bennett Sr. VP-Acct. Dir.
Tim Pontarelli Exec. VP-Creative Dir.
Marty Harper Exec. VP-Planning Dir.
STARCOM WORLDWIDE
Gail Fujisawa Sr. VP-Media Dir.
KICKING COW PROMOTIONS
Mike O’Leary CEO-Event Dir.
FLEISHMAN-HILLARD
Angie Read VP-PR Dir.
HALLMARK DESIGN STUDIO
AMPLIFIED EXPERIENCES - CARDS WITH SOUND
Predictable. Obligatory. Irrelevant. Sadly, this is the way many
consumers felt about greeting cards. For 15 years, sales radically
eroded. Hallmark faced a daunting challenge: Rescue an endangered category by making greeting cards relevant again. The big
idea: Celebrate Hallmark’s Cards with sound by leveraging the
universal language of music to help people connect. The advertising increased awareness, challenged perceptions and turned
around sales for Hallmark.
Discovery Channel
DISCOVERY COMMUNICATIONS
Brad Feinberg Dir.-Media Planning & Partnerships
Julie Willis Sr. VP-Mktg.
Ann Tracey Exec. Copy Dir.
Chris Schembri Sr. VP-Media Planning &
Partnerships
Dan Bragg VP-Creative
PHD
Andy Von Kennel Acct. Dir.
Wistar Dean Assoc. Media Dir.
Anita Cheung Assoc. Interactive Dir.
Jennifer Neal Mngng. Dir.
CREW CREATIVE
Tom Oxner VP-Interactive Mktg.
PLANET EARTH
“Planet Earth’s” marketing communications and product confirmed
to the world that Discovery Channel is the leader in knowledge programming. The smart strategy, earthlings meet earth, and the rich
holistic communications plan made “Planet Earth’s” premiere one
of the most-watched cable events, blowing away historic awareness levels and ratings.
