GE
GE
Judy Hu Global Exec. Dir.-Advt. & Branding
Katy Brady Global Advt.
Jen Walsh Global Dir.-Digital Media
BBDO NEW YORK
David Lubars Chrmn.-CCO, BBDO N. Amer.
Bill Bruce Chrmn.-CCO, BBDO New York
Don Schneider Exec. VP-Exec. Creative Dir.
Elizabeth Daggett Exec. VP-WW Sr. Dir.
OMD
Tony Racioppo Group Dir.-Strategy
AMV BBDO
STINSON PARTNERS
Tom Beeby Creative Dir.
SYRUP
Jakob Daschek Creative Dir.
ECOMAGINATION ROUND 2
In year two of the “Ecomagination” campaign, the challenge was
to beat the launch and maintain GE’s edge in a landscape where
credibility and believability were paramount to success. The resulting creative was simple, beautiful and compelling, and a dynamic
media plan resulted in a collection of well-integrated channels
that gave the message 360-degree exposure and delivered the
story in engaging ways. All told, the campaign’s success speaks
for itself, and as the campaign continues to evolve, the future is
bright.
Wal-Mart
WAL-MART STORES
Celia Swanson Sr. VP-Change Mgmt.
SAATCHI & SAATCHI S
Adam Werbach Global CEO
David Steuer VP-Creative
Judah Shiller VP-Outreach
PSP 2007 - PERSONAL SUSTAINABILITY PROJECT
When each person makes one small change called a personal
sustainability practice, the collective population of Wal-Mart employees gains a higher sense of purpose and plays an active role
in sustaining the planet’s resources now and for generations to
come. By breaking down what seemed like a huge task into small,
personal, attainable steps, the campaign convinced employees
to participate in the program. It was by adding together these
small steps that employees could be shown their huge overall
impact and help Wal-Mart meet its lofty sustainability goals.
