Southern Nevada Water
Authority
SOUTHERN NEVADA WATER AUTHORITY
Scott Huntley Public Info. Mgr.
JC Davis Public Info.
Kristen Howey Public Info.
Julie Wilcox Dir.-Public Services
R&R PARTNERS
Shannon Doherty Sr. Acct. Exec.
Elisa DeBernardo Group Acct. Dir.
Ron Lopez Creative Dir.
Jason Luery Sr. Copywriter
Diane Vafi Art Dir.
Daniel Russ Exec. Creative Dir.
COMPLIANCE 2007
For years, the Southern Nevada Water Authority has been telling
residents to conserve water. Living in the desert, you would think
that they would listen. At first they did, but it became apparent
that more was needed. No more Mr. Nice Public Utility. Targetting
the residents in charge of watering, the campaign contributed
to reducing water usage in the valley.
New Orleans Recovery
School District
NEW ORLEANS RECOVERY SCHOOL DISTRICT
Siona LaFrance Comm. Dir.
Shauna Sanford Project Advisor
Betty Jean Wolfe Dir.-Human Resources
PETER A. MAYER ADVERTISING
Ellen Kempner VP-Mgmt. Super.
Erin Larmann Sr. Acct. Exec.
Josh Mayer Creative Dir.
Matt Konigsmark Interactive Mktg. Dir.
Jill Reim Sr. Art Dir.
Mike Heid Copywriter
Kathy Hirsch Sr. Bdcst. Producer
WHY YOU TEACH
The New Orleans Recovery School District needed 500 teachers to
accommodate an anticipated large number of fall 2007 students.
There were less than three months to develop and launch a campaign and attract enough applicants to meet this goal. Having
missed the typical recruiting window, the campaign had to sell
potential applicants on working in post-Katrina New Orleans, in
a system that had consistently been ranked as one of the worst
in the country. In the end, the district received 1, 100 applications,
and opened its schools fully staffed.
