Frito-Lay
FRITO-LAY
Ann Mukherjee VP-Mktg.
Jason McDonell Dir.-Mktg.
Rudy Wilson Brand Mgr.
Nichole Taylor Assoc. Product Mgr.
Jared Dougherty Dir.-PR
O MD
Chris Hoopes Client Comm. Dir.
Suhaila Suhimi-Waldner East Coast Digital Media Dir.
TPN
MILLSPORT
Chris Bellinger Acct. Dir.
GOODBY, SILVERSTEIN & PARTNERS
Andrew Robinson Sr. VP
KETCHUM
Kelly Johnson Acct. Dir.
CRASH THE SUPER BOWL
The goal was to regain relevance and connect with Doritos’
target audience in a unique and authentic way. It was achieved
by creating a consumer-generated contest that increased consumer engagement by capitalizing on emerging trends that reflected the target’s value.
Diamond Trading Co.
DeBEERS GROUP MARKETING
Richard Lennox Exec. VP-Global Bus. Dir.
Cristina Lilly VP-Mktg.
David Lamb WW Mktg. Dir.
JWT
Rosemarie Ryan Pres.
Ty Montague Pres.
James Cuff Acct. Dir.
Peter Seterdahl Copywriter
Damian Totman Creative Dir.
Walt Connelly Exec. Creative Dir.
Kajsa Mclaren Planning Dir.
SAY EVERYTHING WITHOUT SAYING A WORD
Spearheaded by the campaign line, “This Christmas, say everything
without saying a word,” the creative brought to life the remarkable
power of a diamond to communicate man’s most profound emotions. A Web site schooled him in the language of love through
different diamond gifts; print and out-of-home captured the ability
of a diamond to transform him from husband to poet; and finally
a TV spot told the soundless story of a diamond’s profound ability
to convey all of his emotions to her this Christmas.
