UPS
UPS
Larry Bloomenkranz VP-Brand Mgmt. & Advt.
Betsy Wilson Natl. Advt. Mgr.
Kevin Coffey Intl. & Online Comm. Mgr.
THE MARTIN AGENCY
Andy Azula Sr. VP-Creative Dir.
Joe Alexander Sr. VP-Creative Dir.
Kevin Thoem Sr. Art Dir.
Matt Williams Part.-Sr. VP, Group Planning Dir.
Eddie Austin VP-Assoc. Media Dir.
Tedd Aurelius VP- Mgmt. Super.
Carrie Bird Farmer Sr. Acct. Exec.
IQ INTERACTIVE
WHITEBOARD
This campaign set out to establish UPS as being more than just a
shipping company by focusing on some of the more surprising capabilities it offers. The campaign explains individual services in a very
simple, straightforward way to drive sales of these products. By focusing on the services individually, consumers see exactly what UPS
can do beyond shipping, and this answers the question, “What Can
Brown Do for You?” The campaign was successful in driving brand
awareness and exceeding sales goals of targeted products.
ESPN
ESPN
Aaron Taylor VP-Sports Mktg.
Daniel Cramer Mktg. Coord., Sports Mktg.
Mary Sheehan Mktg. Dir.-Media & Synergy
Moira Davis VP-Media & Synergy
Glenn Enoch VP-Audience Research
WIEDEN + KENNEDY
Jacob Furst Acct. Exec.
Rich Weinstein Dir.-Acct. Mgmt.
Neal Arthur Dir.-Strategic Planning
Stuart Jennings Art Dir.
Derek Barnes Creative Dir.-ESPN
IS IT MONDAY YET?
In fall of 2006, after 36 years on ABC, “Monday Night Football”
moved to ESPN. The challenge for communications was to preserve the sanctity of this event while celebrating the move to ESPN.
By talking to fans, it was learned that the rituals and significance
of MNF were just as important to football fans as the game itself. In fact, MNF changed how football fans saw the entire week.
This campaign looks at each day of the week from the unique
perspective of a football fan.
