Cuttin’ Up at the Alliance
Theatre
THE ALLIANCE THEATRE
Virginia Vann Dir.-Devel. & Mktg.
Curt Little Mktg. & Brand Mgr.
BBDO ATLANTA
Jeff Upshaw Exec. VP-Chief Strategy Officer
Marcus Kemp Exec. VP-CCO
Kyle Lewis Sr. VP-Group Creative Dir.
Phil Gable Copywriter
Marco Howell Art Dir.
Shari Dennis Exec. VP-Mgmt. Dir.
Carolyn Kiser Acct. Super.
Deborah Draper Dir.-Experiential Mktg.
THE AFRO PICK CAMPAIGN
Leading up to opening night, single ticket sales for the play, “Cuttin
Up,” were well below projections. The Alliance Theatre needed a
quick marketing fix that would double ticket sales and avoid a
sales disaster. The iconic imagery of the Afro pick was leveraged
in an experiential marketing campaign. The pick was not only
relevant to the play’s topic, but it also generated tremendous buzz
in the market. After bringing the pick to life, the Alliance Theatre
saw single ticket sales increase by eight times.
Basilica of Saint Mary
BASILICA OF SAINT MARY
OLSON
Jenny McDowell Dir.-Brand Design, VP
Scott Dahl Creative Dir.
Karl Wolf Assoc. Creative Dir.-Art Dir.
Eric Luoma Assoc. Creative Dir.-Copywriter
Eric Ranschau Sr. Back End Developer
Steve Lynch Media Super.
Jen Hale Media Strategist
Meghan McCarthy Project Manager
Clint Roberts Acct. Super.-PR
Katie Banfield Acct. Exec.
IT’S A SIGN
When your goal is to deepen engagement with consumers, sometimes it takes a sign from a higher power. This tease-and-reveal
campaign for an outdoor concert utilized strategically placed apparitions to connect with consumers and engage them to meet
objectives: Increase both VIP ticket purchases as well as food and
beverage sales. The community took notice of the signs and, more
importantly, the objectives were surpassed.
